TECHNICAL SEO
Technical SEO that removes barriers to crawling, indexing and performance
I diagnose and fix the technical issues that stop search engines from crawling, rendering and understanding your website, then validate the changes against real search data.
COMMON TECHNICAL SIGNALS
Important pages are missing from Google
Rankings drop after a redesign or platform update
Strong content is not getting the visibility it should
THE REALITY
Technical problems rarely stay technical
A crawl or rendering issue can leave valuable pages unseen. Weak architecture can dilute internal signals. Slow templates and broken directives can make otherwise useful content harder to discover and trust.
Important pages stay outside the index
Noindex rules, canonical conflicts, sitemap gaps and weak crawl paths can keep important pages out of search.
Search engines spend time on the wrong URLs
Duplicate paths, parameters and orphan pages waste crawl attention and blur which URL should rank.
Rendering and performance hide useful content
Slow templates, unstable layouts and JavaScript issues can hide content or create a poor search experience.
Site changes cause unexplained losses
Staging errors, redirect gaps and URL changes can remove signals built over years.
What I review and fix
Crawling and indexation
Review robots.txt, XML sitemaps, noindex directives, crawl paths, orphan pages and index coverage.
Architecture and internal signals
Clarify internal links, canonicals, pagination, URL structure and duplicate routes.
Performance and rendering
Prioritise Core Web Vitals, page speed, JavaScript and mobile issues that affect access or usability.
Structured data and search understanding
Correct schema and technical metadata where they help search engines understand the page and business.
Site changes and technical risk
Handle redirects, staging settings and protocol or domain changes carefully.
Monitoring and validation
Recrawl the site and check Search Console after fixes to confirm that the intended result is working.
Fix the blockers before the background noise
A focused process that finds the technical issues affecting search performance, prioritises the right fixes and validates the outcome.
01
Find the blockers
Identify problems affecting crawling, indexation, rendering, architecture or performance.
02
Prioritise by impact
Separate issues suppressing important pages from low-value warnings and cosmetic scores.
03
Fix and validate
Implement or guide the changes, recrawl the site and check Search Console to confirm the result.
Technical proof I can point to
View case studiesCore Web Vitals
Performance fixes brought the page experience signals into the passing range.
Priority pages indexable
Priority pages were crawlable and indexable after sitemap, robots and indexing-directive fixes.
Canonical & crawl signals
Canonical, redirect and crawl-control conflicts were corrected and rechecked.
This service fits if
- Important pages are missing or index coverage is unclear.
- An established website has accumulated redirect, canonical or architecture problems.
- Content is held back by rendering, speed or internal links.
- A redesign or migration has already caused technical losses.
This may not be your main constraint if
- Content misses search intent or lacks useful depth.
- Local visibility is the main issue.
- The offer or conversion message is not clear.
- The site has very little authority or few relevant links.
Those are handled by technical SEO, local SEO and digital PR. Tell me the symptom and I will point you at the right one.
Technical SEO questions
What is technical SEO?
Technical SEO improves how search engines crawl, render, index and understand a website. It covers areas such as architecture, directives, performance, structured data and technical signals between pages.
How do I know if my website has technical SEO problems?
Warning signs include important pages missing from Google, sudden index coverage changes, unexplained ranking drops, slow templates, duplicate URLs, redirect chains and content that cannot be rendered reliably.
Is a technical SEO audit included?
Yes. A focused crawl and technical review establish what is wrong, but the service does not stop with an audit report. The emphasis is on prioritising fixes, implementing or coordinating them and validating the outcome.
Do you implement the fixes or only provide recommendations?
Where access and the technology allow, I implement the changes directly. When development work is required, I provide precise requirements, work with the developer and validate the completed fix.
How long does technical SEO work take?
It depends on the site and the severity of the issues. Focused fixes can be completed quickly, while architecture, rendering and recovery work may need staged implementation. Scope and priorities are confirmed after the initial review.
Can technical SEO improve rankings on its own?
It can remove barriers that prevent strong pages from performing, but it cannot replace useful content, local relevance or authority when those are the main constraint.
Not sure what is blocking your site?
Send me your website and explain what changed or what is not working. I will tell you which technical signals deserve attention first.