● MUHAMMAD UMAR — UMARRANKS
I grow service-based sites on Google & AI search
I’m Muhammad Umar, an SEO consultant for service-based businesses — technical SEO, local search and AEO/GEO for AI answer engines.

SPECIALISATION
Technical & AI Search SEO
307K
Monthly impressions
32
Keywords in Top 3
100/100
Site health score
01 / SERVICES
Search work that shows up on the P&L, not just the rank tracker.
01
Technical SEO
Crawlability, indexation and Core Web Vitals — the foundation everything compounds on.
02
AI Search Optimisation
Structured for citation in AI Overviews, ChatGPT, Gemini and Perplexity.
03
Local SEO & GBP
Map pack visibility and location pages that turn nearby searches into calls.
04
Content & Topical Authority
Intent-mapped content plans that cover a whole topic cluster.
05
Digital PR & Link Building
Editorially earned links. No networks, nothing to disavow later.
02 / MY PROCESS
How I work
Five steps, repeated on every engagement — no shortcuts.
STEP 01
Audit
Full technical, content and backlink audit using Ahrefs, Screaming Frog and Search Console — no guessing.
STEP 02
Strategy
A prioritised roadmap scoped around one commercial outcome, not vanity rankings.
STEP 03
Execution
Technical fixes, content, links and schema shipped in priority order, then re-checked.
STEP 04
AI Visibility
Structure and entity signals added so you’re citable in AI Overviews, ChatGPT and Perplexity.
STEP 05
Report & Iterate
Monthly reporting on what moved and why, with the roadmap adjusted from the data.
03 / RESULTS
The work, told through what actually changed.
LOCAL SERVICE SEO
39K
impressions from a standing start
Certification service, new market
TECHNICAL SEO
100/100
site health score, zero errors
Technical SEO & Core Web Vitals audit
04 / FAQ
Questions, answered
Who is Muhammad Umar?
I’m an SEO consultant working under the name umarranks, helping service-based businesses grow organic visibility through technical SEO, local search and AI answer engine optimisation (AEO/GEO).
What is AEO and GEO?
AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) are the practice of structuring content and entity signals so AI systems like Google AI Overviews, ChatGPT, Gemini and Perplexity cite your site directly in their answers, not just rank it in a list of blue links.
Do you only work with B2B businesses?
No. I work with service-based businesses generally — B2B consultancies, local service providers and certification/compliance services are all represented in my case studies. The approach adapts to the business model, not the other way around.
How long does SEO take to show results?
Technical fixes can move quickly — often within weeks in Search Console. Meaningful ranking and traffic growth typically takes 3–6 months, and compounding authority gains build from there. I report monthly so you can see the trajectory, not just wait for a final number.
How do we start working together?
Send your site and your goal through the contact form below or by email. You’ll get a short written audit covering the three issues holding your rankings back — no pitch deck, no retainer required to start.
05 / CONTACT
Send me your site
Send your site, your target market and your goal — I’ll reply with the three issues holding your rankings back. No pitch deck, no retainer required.
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