CASE STUDY
From 211K to 307K organic impressions
A B2B service consultancy came to me with low visibility on the pages that actually drove enquiries. By fixing the technical foundations, strengthening service-page relevance, adding supporting content and building authoritative links, we turned that into consistent, compounding growth in search visibility.
211K → 307K
monthly organic impressions
30
keywords ranking in the Top 3
631
referring domains
The situation
Service pages were not earning visibility
The key service pages existed, but they were not ranking for the queries that mattered or picking up consistent impressions.
Content support and internal linking were weak
There was not enough topic coverage around the services to establish relevance, or to guide search engines across the site.
Technical issues were limiting discovery
Crawl inefficiencies and on-page problems were holding back indexation and overall performance.
What I changed
01
Technical fixes
Fixed crawl issues, improved indexation, resolved on-page errors and improved Core Web Vitals.
02
Service-page refinement
Rewrote and expanded service pages around real search intent, with clearer structure and stronger headings.
03
Supporting content
Created in-depth articles and guides covering related topics and the questions buyers ask before deciding.
04
Internal links and authority
Built a deliberate internal linking structure and earned links from relevant publications.
What changed in the data
Organic impressions grew from 211K to 307K over six months, a 45% increase, with average position improving from 15.3 to 13.3. We also achieved 30 keywords in the Top 3, while the referring-domain profile reached 631.
Figures from Google Search Console for the six-month engagement.
The growth came from a combination of technical fixes, stronger service pages, supporting content and a more authoritative backlink profile. These improvements increased visibility across the terms that actually generate enquiries.
How the work moved
01
Audit
Analysed technical health, content gaps, keyword coverage and what competitors were doing better.
02
Prioritise
Focused on the highest-impact issues and opportunities first, rather than working through a flat list.
03
Implement
Made the technical fixes, updated the service pages, published supporting content and built relevant links.
04
Validate
Tracked performance, verified results in Search Console, then refined from there.
Want me to look at your site?
Send me your website and I will review it, then come back with the clear priorities you can act on first.