LOCAL SERVICE SEO
39K impressions from a standing start in a new market
Certification service website · New-market launch
39K
impressions
481
clicks
1.2%
click-through rate
Challenge
Build an organic presence from scratch for a certification service website entering a new market — no existing rankings, no backlink profile, no brand recognition to lean on.
What I did
Keyword research, on-page optimisation, technical fixes and off-page guest posting around core certification and compliance topics — built to earn trust in a market with no existing history.
OUTCOME
39K impressions, 481 clicks, average position 11.1 and a 1.2% CTR across target certification terms — a full organic pipeline in a market where the site had zero prior visibility.